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Bottled Water In Denmark

Euromonitor International
February 15, 2012
41 Pages - SKU: EP6821279

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Denmark

Functional bottled water has been a pretty much underdeveloped category in Denmark throughout the review period. The launch of Coca-Cola’s international Glacéau brand in 2011 might change this. The power of Coca-Cola ensures financial power and marketing capacity to underpin growth in the category with great potential. Functional water sales had previously struggled to find favour with Danish consumers as low sales forced brands such as Aqua d’Or and Aquative Plus to withdraw in 2007.

Euromonitor International's Bottled Water in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Bottled Water market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

BOTTLED WATER IN DENMARK
Euromonitor International
February 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales: Table 1 Sales of Bottled Water to Institutional Channel 2006-2011; Table 2 Off-trade Sales of Bottled Water: Volume 2006-2011; Table 3 Off-trade Sales of Bottled Water: Value 2006-2011; Table 4 Off-trade Sales of Bottled Water: % Volume Growth 2006-2011; Table 5 Off-trade Sales of Bottled Water: % Value Growth 2006-2011; Table 6 Company Shares of Bottled Water by Off-trade Volume 2007-2011; Table 7 Brand Shares of Bottled Water by Off-trade Volume 2008-2011; Table 8 Company Shares of Bottled Water by Off-trade Value 2007-2011; Table 9 Brand Shares of Bottled Water by Off-trade Value 2008-2011; Table 10 Forecast Off-trade Sales of Bottled Water: Volume 2011-2016; Table 11 Forecast Off-trade Sales of Bottled Water: Value 2011-2016; Table 12 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2011-2016; Table 13 Forecast Off-trade Sales of Bottled Water: % Value Growth 2011-2016
Bryggeriet Vestfyen A/S in Soft Drinks (denmark)
Strategic Direction
Key Facts: Summary 1 Bryggeriet Vestfyen A/S: Key Facts; Summary 2 Bryggeriet Vestfyen A/S: Operational Indicators
Company Background
Production: Summary 3 Bryggeriet Vestfyen A/S: Production Statistics 2011
Competitive Positioning: Summary 4 Bryggeriet Vestfyen A/S: Competitive Position 2011
Harboes Bryggeri A/S in Soft Drinks (denmark)
Strategic Direction
Key Facts: Summary 5 Harboes Bryggeri A/S: Key Facts; Summary 6 Harboes Bryggeri A/S: Operational Indicators
Company Background
Production: Summary 7 Harboes Bryggeri A/S: Production Statistics 2011
Competitive Positioning: Summary 8 Harboes Bryggeri A/S: Competitive Position 2011
Royal Unibrew A/S in Soft Drinks (denmark)
Strategic Direction
Key Facts: Summary 9 Royal Unibrew A/S: Key Facts; Summary 10 Royal Unibrew A/S: Operational Indicators
Company Background
Production: Summary 11 Royal Unibrew A/S: Production Statistics 2011
Competitive Positioning: Summary 12 Royal Unibrew A/S: Competitive Position 2011
Rynkeby Foods A/S in Soft Drinks (denmark)
Strategic Direction
Key Facts: Summary 13 Rynkeby Foods A/S: Key Facts; Summary 14 Rynkeby Foods A/S: Operational Indicators
Company Background
Production: Summary 15 Rynkeby Foods A/S: Production Statistics 2011
Competitive Positioning: Summary 16 Rynkeby Foods A/S: Competitive Position 2011
Executive Summary
Small Recovery in Volume Sales
Tax Change on Carbonates
Distributors of Coca-Cola and Pepsi Dominate
Discounters Gains Shares
Small Increase in Volume Sales Over the Forecast Period
Key Trends and Developments
Price War in Carbonates Continues
Higher Tax on Sugar Sweetened Soft Drinks
High Share of Recycling
Financial Crisis Returns
Discounters Continues To Gain Share
Market Data: Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011; Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011; Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011; Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011; Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011; Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011; Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011; Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011; Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011; Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011; Table 24 Off-trade Sales of Soft Drinks by Category: Value 2006-2011; Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011; Table 26 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011; Table 27 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011; Table 28 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011; Table 29 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011; Table 30 Company Shares of Off-trade Soft Drinks by Value 2007-2011; Table 31 Brand Shares of Off-trade Soft Drinks by Value 2008-2011; Table 32 Penetration of Private Label (as sold) by Category by Volume 2006-2011; Table 33 Penetration of Private Label by Category by Value 2006-2011; Table 34 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011; Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016; Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016; Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016; Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016; Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016; Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016; Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Denmark
Data: Table 43 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011; Table 44 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011; Table 45 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011; Table 46 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011; Table 47 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016; Table 48 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016; Table 49 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016; Table 50 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Definitions: Summary 17 Research Sources

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