Following another year of strong growth in 2015, Blue Buffalo is looking to expand its presence in the US. The company hopes that by reaching millennial pet owners, expanding in pet specialist channels outside of pet superstores and enhancing its product mix, it will be able to grow its presence by converting more pet owners to Blue Buffalo. The company also plans to expand into previously untapped markets, including internationally and the therapeutic segment, to help drive further growth.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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