Bleach recorded minimal value growth of 1% reaching MKD21 million in 2015. The popularity of bleach continued to decline due to the shift in consumer preference to other surface care product types. At the same time, bleach experienced marginal volume sales decline to 477 tonnes in 2015. As a product, bleach continues to appeal mainly to a limited low-income consumer base in Macedonia. In 2015, the average current unit price of bleach increased by just 1%.
Euromonitor International's Bleach in Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Bleach market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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