Bleach - Israel

In 2009 the financial recession continued to have a strong impact on sales of many home care products as consumers sought ways to reduce their spending, especially on basic goods in categories where brand loyalty is low. Bleach tends to be a category with very low innovation and new product development as brand loyalty is extremely low and price and special multipack sales play a strong role. In 2009, there was not much change within the category as the main focus was on price.

Euromonitor International's Bleach in Israel market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage:

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.