Bleach registered flat retail volume growth in 2015. Consumer preferences are changing, according to industry sources. Historically, in periods of economic crisis and loss of purchasing power demand for bleach increased because it is the most economical household disinfectant. However, this did not happen during 2014-2015 due to the increased supply of cheaper brands and refill packs in surface care, which limited the growth potential of bleach. Consumers prefer to buy specific – not...
Euromonitor International's Bleach in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Bleach market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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