Biscuits in Saudi Arabia

Biscuits in Saudi Arabia

Retail volume and current value growth rates for biscuits in 2012 were both up on 2011. This improvement was underpinned by population growth in Saudi Arabia, as children and teenagers are among the biggest consumers of biscuits (especially sweet biscuits). Rising disposable incomes also had a positive impact on the category’s performance, as did the growing tendency of urban consumers with busy lifestyles to snack between meals and eat while on the move. At the same time, retail volume and...

Euromonitor International's Biscuits in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Savoury Biscuits and Crackers, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Biscuits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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