Birks Group Inc has changed its direction and implemented changes that are intended to position the jeweller as more appealing to Generation X consumers, affluent millennials and international luxury customers in Canada. In addition to revamping its store and brand identity within the country, the company has also developed 16 new higher-end collections and some less expensive lines.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Leather Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Luxury Goods market;
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