Big Rock Brewery is undergoing significant restructuring to revitalise its business, with this including a streamlining of its portfolio, leading to some products and brands being discontinued. It has also reduced its discounting activities. At the same time, the company is focusing on new product development and brewing facilities, with a new brewery in Vancouver opening in 2015, as well as initiatives to promote its brands and products, such as Big Rock “houses of worship” in Toronto, which ar...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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