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Big World: Impact of the Obesity Pandemic on Global Marketing Strategies

Euromonitor International
June 1, 2008
73 Pages - SKU: EP2016054

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Global

Big World: Impact of the Obesity Pandemic on Global Marketing Strategies. How the lifestyle pandemic - obesity - is affecting consumer markets and how everyone from the food industry to transport providers is sizing up. This brings together research across the Euromonitor International’s output and weighs up the trends. Euromonitor International strategy briefings alert you to global trends predicted to influence consumer markets. They offer insight to changing market conditions and the opportunities and challenges you need to address to maintain a competitive advantage.

EXECUTIVE SUMMARY

The Problem

Consumer Markets

Major Markets

Future Outlook

THE SCOPE OF THE PROBLEM

Background

Table 1 Obesity Levels by Region 2003-2007, 2010

Obesity Statistics

Chart 1 Year-on-Year Growth in Obesity Levels (BMI 30+ in Population Aged 15+ Years) by Region 2002-2007

Table 2 National Obesity Rates by Country 2002-2007, 2010

Table 3 Year-on-Year Growth in Obesity Rates (BMI 30+ in Population Aged 15+ Years): Countries Where Growth was Higher Than the Global Rate 2002-2007

KEY DRIVERS, TRENDS AND DEVELOPMENTS

Eating Habits

Table 4 Calorie Consumption by Region 2002/2007

Physical Activity

Affluence

Chart 2 GDP Growth Compared With Obesity Growth for Selected Countries 2006/2007

Table 5 Comparative Levels of Obesity for Selected Countries 2006/2007

Environment

Culture

Dieting Trends

Chart 3 Vegetarians as % of Population by Country 2005

Other Factors

GOVERNMENT RESPONSE

Overview

What's on the Label?

Restrictions on Advertising

Other Measures

INDUSTRY RESPONSE

Giving Consumers What (They Think) They Want

IMPACT ON CONSUMER MARKETS

Food

Table 6 Annual Per Capita Consumption of Fresh Food by Region 2002/2007

Table 7 Year-on-Year Growth in Per Capita Consumption of Fresh Food by Region 2002-2007

Chart 4 Year-on-Year Growth in Per Capita Consumption for Different Categories of Fresh Food 2002-2007

Table 8 Annual Per Capita Expenditure on Packaged Food by Region 2002/2007

Table 9 Growth in Per Capita Expenditure on Packaged Food by Region 2002-2007

Table 10 Annual Per Capita Consumption of Bottled Water by Region 2002/2007

Chart 5 World Average Per Capita Consumption of Different Types of Bottled Water 2002-2007

Table 11 Annual Per Capita Expenditure on Meal Replacement Slimming Products by Region 2002/2007

Table 12 Annual Per Capita Expenditure on Dietary Supplements for Slimming by Region 2002/2007

Table 13 Annual Per Capita Expenditure on Health and Wellness Packaged Foods by Region 2002/2007

Chart 6 Per Capita Expenditure on Selected Categories of Health and Wellness Food 2002 and 2007

Table 14 Year-on-Year Growth in Per Capita Expenditure on Health and Wellness Food by Region 2002-2007

Table 15 Annual Per Capita Expenditure on Health and Wellness Beverages by Region 2002/2007

Table 16 Year-on-Year Growth in Per Capita Expenditure on Health and Wellness Beverages by Region 2002-2007

Chart 7 Per Capita Expenditure on Selected Categories of Health and Wellness Beverages 2002/2007

Table 17 Annual Per Capita Expenditure on Reduced Sugar Foods by Region 2002/2007

Table 18 Annual Per Capita Expenditure on Reduced Sugar Beverages by Region 2002/2007

Table 19 Year-on-Year Growth in Per Capita Expenditure on Reduced Sugar Beverages by Region 2002-2007

Table 20 Annual Per Capita Expenditure on Reduced Fat Foods by Region 2002/2007

Table 21 Annual Per Capita Expenditure on Fortified/Functional Beverages by Region 2002/2007

Table 22 Annual Per Capita Expenditure on Fortified/Functional Foods by Region 2002/2007

Table 23 Retail Sales in Selected Health and Wellness Indulgence Categories 2002/2007

Pharmaceuticals

Eating Out

Construction and Community Design

Airlines

Clothing

Health Clubs

Products for Sports

Table 24 Household Expenditure in Sports Goods Stores by Region 2002/2007

Table 25 Annual Expenditure on Sports Drinks and Nutrition by Region 2002/2007

Other Weight Loss Support

Obesity-related Surgery

Healthcare

BIG WORLD IN MAJOR MARKETS

Brazil

Table 26 Obesity Trends in Brazil 2002-2007, 2010

Table 27 Annual Expenditure on Packaged Food in Brazil 2002-2007, 2010

Table 28 Calorie and Fat Consumption in Brazil 2002-2007, 2010

Table 29 Annual Expenditure on Health and Wellness Packaged Food in Brazil 2002-2007, 2010

China

Table 30 Obesity Trends in China 2002-2007, 2010

Table 31 Calorie and Fat Consumption in China 2002-2007, 2010

Table 32 Annual Expenditure on Packaged Food in China 2002-2007, 2010

Table 33 Annual Capita Expenditure on Health and Wellness Packaged Food in China 2002-2007, 2010

France

Table 34 Calorie and Fat Consumption in France 2002-2007, 2010

Table 35 Annual Expenditure on Packaged Food in France 2002-2007, 2010

Table 36 Obesity Trends in France 2002-2007, 2010

Table 37 Annual Expenditure on Health and Wellness Packaged Food in France 2002-2007, 2010

Germany

Table 38 Obesity Trends in Germany 2002-2007, 2010

Table 39 Calorie and Fat Consumption in Germany 2002-2007, 2010

Table 40 Annual Expenditure on Packaged Food in Germany 2002-2007, 2010

Table 41 Annual Expenditure on Health and Wellness Packaged Food in Germany 2002-2007, 2010

India

Table 42 Obesity Trends in India 2002-2007, 2010

Table 43 Calorie and Fat Consumption in India 2002-2007

Table 44 Annual Per Capita Expenditure on Packaged Food in India 2002-2007, 2010

Table 45 Annual Expenditure on Health and Wellness Packaged Food in India 2002-2007, 2010

Russia

Table 46 Obesity Trends in Russia 2002-2007, 2010

Table 47 Calorie and Fat Consumption in Russia 2002-2007, 2010

Table 48 Annual Per Capita Expenditure on Packaged Food in Russia 2002-2007, 2010

Table 49 Trends in Fresh Fruit and Vegetable Consumption in Russia 2002-2007, 2010

Table 50 Annual Expenditure on Health and Wellness Packaged Food in Russia 2002-2007, 2010

Table 51 Obesity Trends in the UK 2002-2007, 2010

Table 52 Calorie and Fat Consumption in the UK 2002-2007, 2010

Table 53 Annual Per Capita Expenditure on Packaged Food in the UK 2002-2007, 2010

Table 54 Trends in Fresh Fruit and Vegetable Consumption in the UK 2002-2007, 2010

Table 55 Annual Expenditure on Health and Wellness Packaged Food in the UK 2002-2007, 2010

Table 56 Obesity Trends in the US 2002-2007, 2010

Table 57 Calorie and Fat Consumption in the US 2002-2007, 2010

Table 58 Trends in Fresh Fruit and Vegetable Consumption in the US 2002-2007, 2010

Table 59 Annual Per Capita Expenditure on Packaged Food in the US 2002-2007, 2010

Table 60 Trends in Annual Per Capita Expenditure on Snacks, ice Cream and Confectionery in the US 2002-2007, 2010

Table 61 Annual Expenditure on Health and Wellness Packaged Food in the US 2002-2007, 2010

FUTURE OUTLOOK

Trends

Social Impact

What Is To Be Done?

Food Industry under Pressure

Individual Responses

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