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Beer In Vietnam

Euromonitor International
February 2, 2012
40 Pages - SKU: EP6799338

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Vietnam

Over the review period, beer was regarded by Vietnamese consumers as a kind of necessity, either in business meetings or in informal gatherings of friends. Some consumers also had a habit of drinking beer during their meal to help them easily digest food. Hence, despite its slower growth compared to 2010, beer continued to see strong growth of 13% in total volume sales terms.

Euromonitor International's Beer in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Beer market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

BEER IN VIETNAM
Euromonitor International
February 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology: Summary 1 Lager by Price Band 2011
Category Data: Table 1 Sales of Beer by Category: Total Volume 2006-2011; Table 2 Sales of Beer by Category: Total Value 2006-2011; Table 3 Sales of Beer by Category: % Total Volume Growth 2006-2011; Table 4 Sales of Beer by Category: % Total Value Growth 2006-2011; Table 5 Sales of Beer by On-trade vs Off-trade Split: Volume 2006-2011; Table 6 Sales of Beer by On-trade vs Off-trade Split: Value 2006-2011; Table 7 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2006-2011; Table 8 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2006-2011; Table 9 Beer: Production, Imports and Exports: Total Volume 2005-2010; Table 10 Beer Imports by Country of Origin: Total Volume 2005-2010; Table 11 Beer Imports by Country of Origin: Total Value 2005-2010; Table 12 Beer Exports by Country of Destination: Total Volume 2005-2010; Table 13 Beer Exports by Country of Destination: Total Value 2005-2010; Table 14 Company Shares of Beer by National Brand Owner 2007-2011; Table 15 Company Shares of Beer by Global Brand Owner 2007-2011; Table 16 Brand Shares of Beer 2008-2011; Table 17 Forecast Sales of Beer by Category: Total Volume 2011-2016; Table 18 Forecast Sales of Beer by Category: Total Value 2011-2016; Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2011-2016; Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2011-2016
Hanoi Alcohol Beer & Beverages Corp (habeco) in Alcoholic Drinks (vietnam)
Strategic Direction
Key Facts: Summary 2 Hanoi Alcohol Beer & Beverages Corp (Habeco): Key Facts; Summary 3 Hanoi Alcohol Beer & Beverages Corp (Habeco): Operational Indicators
Company Background
Production
Competitive Positioning: Summary 4 Hanoi Alcohol Beer & Beverages Corp (Habeco): Competitive Position 2011
Saigon Alcohol Beer & Beverages Corp (sabeco) in Alcoholic Drinks (vietnam)
Strategic Direction
Key Facts: Summary 5 Saigon Alcohol Beer & Beverages Corp (Sabeco): Key Facts; Summary 6 Saigon Alcohol Beer & Beverages Corp (Sabeco): Operational Indicators
Company Background
Production
Competitive Positioning: Summary 7 Saigon Alcohol Beer & Beverages Corp (Sabeco): Competitive Position 2011
Vietnam Brewery Ltd in Alcoholic Drinks (vietnam)
Strategic Direction
Key Facts: Summary 8 Vietnam Brewery Ltd: Key Facts
Company Background
Production
Competitive Positioning: Summary 9 Vietnam Brewery Ltd: Competitive Position 2011
Executive Summary
Alcoholic Drinks Continues To See Strong Growth Despite the Gloomy Economy
Marketing Activities Play A Major Role in Establishing Brand Awareness
International Brands Enhance Their Presence But Local Players Still Dominate
On-trade Channels See Strong Development
Alcoholic Drinks Is Expected To Grow Steadily Over the Forecast Period
Key Trends and Developments
Drinking Culture Becomes More Acceptable in Vietnam
Alcoholic Drinks Environment Becomes More Sophisticated
Big Domestic Players Consolidate Their Leading Positions
Key New Product Launches: Summary 10 Key New Product Developments 2010-2011
Specialist Retailers
Market Merger and Acquisition Activity
Market Background
Legislation: Table 21 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies: Table 22 Taxation and Duty Levies on Alcoholic Drinks 2011; Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011; Table 24 Selling Margin of a Typical Beer Brand 2011: 333' export; Table 25 Selling Margin of a Typical Wine Brand 2010: Dalat Strawberry Wine; Table 26 Selling Margin of a Typical Spirits Brand 2010: Vodka Hanoi
Operating Environment
Contraband/parallel Trade
Market Indicators: Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data: Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011; Table 29 Sales of Alcoholic Drinks by Category: Total Value 2006-2011; Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011; Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011; Table 32 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011; Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011; Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011; Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011; Table 36 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011; Table 37 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011; Table 38 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011; Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016; Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016; Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016; Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons: Summary 11 Research Sources

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