Beer in South Africa

Euromonitor International
August 28, 2013
44 Pages - SKU: EP5107951
Countries covered: South Africa

Beer in South Africa

There continues to be a trend towards premium beers, with urbanisation and the growing middle class contributing to this trend. These consumers enjoy both the taste of the product as well as the status afforded to them when seen consuming premium beer brands. The packaging also tends to be more visually appealing and premium beer brands are sold in green glass bottles rather than brown glass bottles.

Euromonitor International's Beer in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
  • Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



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