Beer in Nigeria

Euromonitor International
August 8, 2013
35 Pages - SKU: EP5101249
Countries covered: Nigeria

Beer in Nigeria

The year 2012 was not good for the beer category with volume growth falling to 3% when it had posted a CAGR of 9% over the review period. It suffered as a result of the fuel price hike of January 2012 which heavily impacted consumer spending power as well as leading to increased prices in many outlets. Secondly, ongoing security problems in the North affected distribution to that part of the country. Lastly, most beer categories were negatively affected by some lager consumers switching to...

Euromonitor International's Beer in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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