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Beer In The Us

Euromonitor International
February 2, 2012
64 Pages - SKU: EP6799332

Abstract Table of Contents Search inside this report Related Reports

Countries covered: United States

Due to the recessionary issues over the most recent economic period, there has been a shift in Americans’ alcohol consumption from beer to wine and spirits. Over the 2006-2011 review period, overall beer volume declined by 3%, while wine and spirits grew by 9% and 12%, respectively. In 2011, US beer volume sales declined for a third straight year - down 2% to 23.5 billion litres, although value sales grew by 1% to US$86.1 billion. Beer manufacturers have been able to maintain value sales...

Euromonitor International's Beer in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Beer market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

BEER IN THE US
Euromonitor International
February 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology: Summary 1 Lager by Price Band 2011; Table 1 Number of Breweries 2006-2010
Category Data: Table 2 Sales of Beer by Category: Total Volume 2006-2011; Table 3 Sales of Beer by Category: Total Value 2006-2011; Table 4 Sales of Beer by Category: % Total Volume Growth 2006-2011; Table 5 Sales of Beer by Category: % Total Value Growth 2006-2011; Table 6 Sales of Beer by On-trade vs Off-trade Split: Volume 2006-2011; Table 7 Sales of Beer by On-trade vs Off-trade Split: Value 2006-2011; Table 8 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2006-2011; Table 9 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2006-2011; Table 10 Beer: Production, Imports and Exports: Total Volume 2005-2010; Table 11 Beer Imports by Country of Origin: Total Volume 2005-2010; Table 12 Beer Imports by Country of Origin: Total Value 2005-2010; Table 13 Beer Exports by Country of Destination: Total Volume 2005-2010; Table 14 Beer Exports by Country of Destination: Total Value 2005-2010; Table 15 Company Shares of Beer by National Brand Owner 2007-2011; Table 16 Company Shares of Beer by Global Brand Owner 2007-2011; Table 17 Brand Shares of Beer 2008-2011; Table 18 Forecast Sales of Beer by Category: Total Volume 2011-2016; Table 19 Forecast Sales of Beer by Category: Total Value 2011-2016; Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2011-2016; Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2011-2016
Anheuser-Busch Inbev NV in Alcoholic Drinks (usa)
Strategic Direction
Key Facts: Summary 2 Anheuser-Busch InBev NV: Key Facts; Summary 3 Anheuser-Busch InBev NV: Operational Indicators
Company Background
Production
Competitive Positioning: Summary 4 Anheuser-Busch InBev NV: Competitive Position 2011
Boston Beer Co Inc, the in Alcoholic Drinks (usa)
Strategic Direction
Key Facts: Summary 5 Boston Beer Co Inc, The: Key Facts; Summary 6 Boston Beer Co Inc, The: Operational Indicators
Company Background
Production
Competitive Positioning: Summary 7 Boston Beer Co Inc, The: Competitive Position 2011
Crown Imports Llc in Alcoholic Drinks (usa)
Strategic Direction
Key Facts: Summary 8 Crown Imports LLC: Key Facts; Summary 9 Crown Imports LLC: Operational Indicators
Company Background
Production
Competitive Positioning: Summary 10 Crown Imports LLC: Competitive Position 2011
Heineken USA Inc in Alcoholic Drinks (usa)
Strategic Direction
Key Facts: Summary 11 Heineken USA Inc: Key Facts
Company Background
Production
Competitive Positioning: Summary 12 Heineken USA Inc: Competitive Position 2011
Millercoors Llc in Alcoholic Drinks (usa)
Strategic Direction
Key Facts: Summary 13 MillerCoors LLC: Key Facts
Company Background
Production
Competitive Positioning: Summary 14 MillerCoors LLC: Competitive Position 2011
New Belgium Brewing Co in Alcoholic Drinks (usa)
Strategic Direction
Key Facts: Summary 15 New Belgium Brewing Co: Key Facts
Company Background
Production
Competitive Positioning: Summary 16 New Belgium Brewing Co: Competitive Position 2011
Pabst Brewing Co in Alcoholic Drinks (usa)
Strategic Direction
Key Facts: Summary 17 Pabst Brewing Co: Key Facts
Company Background
Production
Competitive Positioning: Summary 18 Pabst Brewing Co: Competitive Position 2011
Yuengling Brewery in Alcoholic Drinks (usa)
Strategic Direction
Key Facts: Summary 19 Yuengling Brewery: Key Facts
Company Background
Production
Competitive Positioning: Summary 20 Yuengling Brewery: Competitive Position 2011
Executive Summary
Beer Continues To Lose Ground To Wine and Spirits
Innovation Centres on Flavoured Products
Spirits and Rtds See Important Brand Acquisitions
All Eyes on Washington State As Privatisation Moves Forward
Millennials To Alter Future US Drinking Landscape
Key Trends and Developments
Millennial Generation Powers Alcohol Consumption Switch
Packaging Remains Central To Product Innovation
Washington State Moves Towards Privatisation of Spirits Sales
New Product Developments Centre Around Flavour Innovation: Summary 21 Key New Product Developments 2010-2011
Specialist Retailer
Market Merger and Acquisition Activity: Summary 22 Merger and Acquisition Activity 2010-2011; Summary 23 Speculated Merger and Acquisition Activity 2011-2012
Market Background
Legislation: Table 22 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies: Table 23 Taxation and Duty Levies on Alcoholic Drinks 2011; Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011; Table 25 Selling Margin of a Typical Beer Brand 2011; Table 26 Selling Margin of a Typical Wine Brand 2011; Table 27 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Contraband/parallel Trade
Market Indicators: Table 28 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data: Table 29 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011; Table 30 Sales of Alcoholic Drinks by Category: Total Value 2006-2011; Table 31 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011; Table 32 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011; Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011; Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011; Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011; Table 36 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011; Table 37 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011; Table 38 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011; Table 39 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011; Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016; Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016; Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016; Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons: Summary 24 Research Sources

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