Beauty and Personal Care Packaging in France
The main concern of brand owners in France is to sustain or preferably increase their category shares in time of economic uncertainty. Consumers remained highly price sensitive, comparing retail prices per litre. This dynamic led Unilever to alter its pricing strategy by reducing the retail price per litre to make its products more accessible to cash-strapped consumers. It upsized its leading products, such as Dove, in body wash/shower gel, which led to positive growth of 400ml HDPE bottles.
Euromonitor International's Beauty and Personal Care Packaging in France report offers insight into key trends and developments driving packaging across the category.
Product coverage: Baby Care, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Men's Grooming, Oral Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care Packaging market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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