Bath and Shower in Guatemala
Innovation, mainly of more added-value products, contributed to greater dynamism in bath and shower BDF Centroamérica introduced Nivea Bajo la Ducha in 2014 and Colgate-Palmolive Guatemala introduced Protex Omega 3. These products target middle-to-upper-income consumers who can afford these products. New brands were also seen in the market, such as Procter & Gamble’s Ivory, Safeguard and Zest (Zest is to be sold to Unilever in 2015) that entered the market in 2013.
Euromonitor International's Bath and Shower in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bath and Shower market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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