Bath and Shower in Guatemala
In 2012 current value sales in bath and shower increased by 10% to reach GTQ260 million. Bar soap remained the most important category with 58% share of total current value sales. Although there is still a high degree of substitution in the category, this is one of the areas in beauty and personal care that has the highest level of penetration of the market. The appeal to a wide consumer base, however, remains limited to certain products in bar soap due to product availability and pricing...
Euromonitor International's Bath and Shower in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bath and Shower market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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