Banque Populaire, Groupe in Financial Cards and Payments (Morocco)
Banque Populaire is planning to maintain its position amongst the most important Moroccan banks by offering new products and services which attract consumers. Thus, the company will continue to invest in communication services, mainly by offering more banking options via the internet and mobile. The most important challenge for Banque Populaire is to maintain consumer loyalty, given that its rivals offer more attractive services.
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Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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