Baby Food in Kenya

Euromonitor International
October 30, 2014
46 Pages - SKU: EP5394599
Countries covered: Kenya

Baby Food in Kenya

Sales of prepared baby food remain negligible in Kenya due to the unaffordable nature of these products, especially for low-income and middle-income consumers. These consumers tend to prefer to cook and mash vegetables to make their own baby food, which forms part of the traditional baby weaning process and which is also a more affordable way to feed their babies. This is a common practice for the majority of Kenyans, with prepared baby food exclusively targeting high-income consumers with...

Euromonitor International's Baby Food in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Baby Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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