The AFH tissue and hygiene category saw moderate current value terms growth of 2% in 2015. Growth was underpinned by a combination of price increases and rising demand. The latter was supported by an increasing number of tourists, which fuelled sales through horeca establishments. The number of foreign tourists was increasing steadily at the end of the review period. In addition, the number of players increased and expectations of working conditions also improved, forcing greater expenditure on...
Euromonitor International's Away-from-Home Tissue and Hygiene in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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