Away-From-Home Tissue and Hygiene in Austria

AFH products increased at a dynamic 4% value growth to €120 million in 2011. Due to the ageing society and increasing medical tourism within and to Austria, hospitals/healthcare facilities remained the most important and growing channel for AFH tissue and hygiene products with a 36% share of purchases. Patients are increasingly demanding, expecting a decent quality toilet paper especially when they pay for treatment such as cosmetic surgery out of their own pocket.

Euromonitor International's Away-From-Home Tissue and Hygiene in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Away-From-Home Hygiene, Away-From-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Away-From-Home Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.