The total market size of alcoholic drinks packaging continued to decline in Germany in 2014. Thereby, the decline in foodservice was a little stronger than that in retail terms. While all three large categories (beer, spirits and wine) experienced a decline in line with the overall category, the smaller ones (cider/perry and RTDs/high-strength premixes) saw small growth in packaging terms. The reason for this on-going overall decline – since 2009, the category has lost more than one billion...
Euromonitor International's Alcoholic Drinks Packaging in Germany report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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