Airlines increased by 4% in current value terms in 2015 to reach KES216.6 billion. Growth continues to be driven by the increasing presence of low cost carriers. During the review period, low cost carriers continued to penetrate the African air transportation industry, particularly in East Africa. Low cost carriers also recorded the most dynamic growth in 2015 increasing by 6% in current value terms.
Euromonitor International's Airlines in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Airlines market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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