Adult Mouth Care in Italy

Adult mouth care recorded an increase of 2% in current value terms in 2011, with sales reaching €89 million. This category includes products for mouth ulcers, oral analgesics and non-prescription mouthwashes. Over the review period sales were mainly driven by the good performance of mouthwashes. In 2010 mouthwashes continued to perform well, despite the increased competition posed by cosmetic products which fall outside consumer health, such as Listerine and Colgate. The consumer base is mainly...

Euromonitor International's Adult Mouth Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Adult Mouth Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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