Emerging Media Research Council

The EMRC model is unique. As a Member-based advisory network, we provide data, analytics, best practices, research and advisory services to our Member Clients. Collectively, they in turn support our efforts to help them improve their performance in digital communications. EMRC Member Clients benefit from the efforts of three distinct service groups on the EMRC team: Technology & Analytics, Research, and Consulting Services. Together, these three divisions help our Member Clients achieve the highest performance in digital communications.

Emerging Media Research Council
 

List of reports from Emerging Media Research Council

Engaging Your Audience Online
1/30/2011 | published by: Emerging Media Research Council
... practices for online engagement, case studies to illustrate successful strategies, tips for responding to your audience effectively, guidance on goals and metrics to keep your campaign on track, a tools directory, and a preview of ...  |  more...
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$1,000.00
Leveraging Digital Media in Crisis Communications
10/30/2010 | published by: Emerging Media Research Council
... in Haiti to the recent Tylenol recalls. Through the lens of these cases, EMRC uncovers strategies to prepare your organization for a potential crisis and best practices for navigating a crisis effectively when it occurs.  |  more...
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$1,000.00
Creating a Digital Campaign: A Clear Framework for Online Media Success
9/30/2010 | published by: Emerging Media Research Council
... online. Larger organizations struggle with the right way to allocate resources for maximum effectiveness. This Council Paper helps EMRC Members simplify the decision process and craft streamlined online campaigns that have both substance and value.  |  more...
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$1,000.00
Evaluating Your Website: A Guide to User Experience Testing
8/30/2010 | published by: Emerging Media Research Council
... for evaluating the success of an organization’s website, and if executed strategically, it can provide a significant return on investment. This paper will help Members understand how to conduct usability testing through a three-step process.  |  more...
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$1,000.00
The Mobile Marketing Opportunity
3/30/2010 | published by: Emerging Media Research Council
... people communicate, offering new opportunities and challenges for organizations to reach their customers with marketing messages. This report suggests best practices and guidelines for adapting to this fundamental shift in the way people receive information.  |  more...
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$1,000.00
Facebook & Twitter: Measuring the Value of the Web's Most Powerful Communities
1/30/2010 | published by: Emerging Media Research Council
... campaigns have been less than scientific. This paper attempts to move past common limitations by structuring the sources of the value of three broad categories of value creation delivered by engagement on Facebook and Twitter.  |  more...
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$1,000.00
Moving Pictures: The New Rules for Video in the Digital Age
1/30/2010 | published by: Emerging Media Research Council
... delivering and signifying a change in the way people connect and communicate. This report looks at the new rules for video in the digital age as it competes with these shifts in usage trends and ...  |  more...
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$1,000.00
 

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