Traditional TV Shows Flock to the Web, captures in meaningful summaries the latest moves by Hollywood studios, broadcast networks, cable programmers and independent producers to test the waters of video distribution over the web. From news programs to NBA games to sitcoms, programs that used to be found only on the TV set are now accessible on-demand via the PC.
This important 50+pp. round-up looks at the recent trends in TV's migration to the web, providing profiles of the latest moves by broadcasters, cable networks, program producers and syndicators to leverage the Internet to increase market share, boost revenues and pioneer new business models. We pull it all together for you in one meaningful report that delivers actionable, up-to-date information in this lightning-paced arena.
Traditional TV Show Flock to the Web, a companion report to our first and successful audio event on the same subject, is based on exclusive interviews with the studio, network, station group, sports leagues and media company executives who are calling the shots on how this new video medium evolves. (See list at the end for the impressive group of executives who weigh in with their thoughts on television content over the Internet).
TV Flocks to the Web is Based on Exclusive Interviews with: ·
- Bruce Baker, Executive Vice President of Cox Television.
- Mark Burnett, Chairman, Mark Burnett Productions
- Gary Chapman, Chairman, President and CEO of LIN Television.
- Paul Condolora, Vice President and General Manager of Cartoon Network New Media
- Robert X. Cringely, Writer and TV Show Host
- Eric Frankel, President of Warner Bros. Domestic Cable Television
- Steve Friedman, General Manager, MTVu
- Jeff Gaspin, President, NBC Universal Cable Entertainment, Digital Content and Cross-Network Strategy
- Steve Grimes, Senior Director of Interactive Services at the NBA
- Frederick Huntsberry, President of NBC Universal Television Distribution & Universal Pictures Group International Operations
- Cindy Johanson, Senior Vice President of PBS Interactive Learning
- Suzanne Kolb, Senior Vice President of Marketing for E! Networks
- Larry Kramer, President of CBS Digital Media
- Beth Lewand, Vice President of Digital Media for Comedy Central
- Roger Ogden, President and CEO of Gannett Broadcasting
- Steve Schwaid, Senior Vice President of News and Programming for the NBC Stations Group
- Greg Stuart, President and CEO of the Interactive Advertising Bureau Charlie Tillinghast, President of MSNBC.com
- Steve Wadsworth, President of Disney Internet Group
- Lou Wallach, Senior Vice President of Original Programming and Development, Comedy Central
- and many more
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