Spotlight on Television 2.0 Leaders: Yahoo Inc.Emerging Media Dynamics, Inc.March 1, 2006 34 Pages - SKU: EMD1282854 |
IP Media Monitor and Emerging Media Dynamics are therefore proud to announce the release of our latest Spotlight on Television 2.0 Leaders report. The spotlight this month is on Yahoo! Inc. which is trying to bridge the gap between Silicon Valley and Hollywood and is laying the groundwork for a variety of web-based video innovations. As the report documents (download the table of contents), Yahoo! has shifted its orientation from tech-focused Silicon Valley player to media-centric services provider. Despite a recent retreat from its ambitious agenda to develop original video content for the web, Yahoo! has forged, and is forging, a number of innovative Television 2.0 efforts, which do include the creation of original TV-like programming for the Internet along with ground-breaking distribution of video content produced by others. The latest example of Yahoo!'s TV 2.0 initiatives came yesterday, when the company announced a pact with CBS to develop microsites featuring video replays and not-available-on-TV footage of that network's vaunted news magazine, "60 Minutes." The proliferation of video content across Yahoo!'s web sites will, according to our analysis, most directly enhance the company's advertising revenues. Using some fairly modest growth assumptions, our hypothetical analysis indicates that the stepped-up video efforts by Yahoo! could boost the company's revenues by $954 million to $1.7 billion on an annual basis, and that's just in the short-term. |
Related Markets
- Internet Applications
- Portals/Vertical Sites
- Search Engines
- Software & Services
- Software & Services Company Reports
Software & Services Company Reports
- IDC Competitive Market Insight: SAP Calendar 1Q12 Update
- Firstsource Solutions Limited: Bringing Global Best Practices to the India Market
- Firstsource Solutions Limited: Bringing Global Best Practices to the India Market
- Redwood Banks on Bespoke Solutions Approach
- BlueStripe Software Private Vendor Watchlist Profile: Application Performance Management for IT Operations