The report provides a solid foundation in all of Apple's businesses, highlighting the operational and financial performance of each segment, with the focus of the report on Apple's sale of video content.
From its near-implosion in the 1990s, Apple has become a major turn-around success story, with losses converted into sharply accelerating profits and stagnant sales giving way to steeply rising revenues. Nowhere is this more evident than in Apple's fiscal Q1 06 quarterly results, when the company posted record revenues and profits. Apple's recent stellar performance is largely attributable to iTunes and iPod - iPod sales during the quarter accounted for more than half of Apple's revenues.
The iPod is also laying the foundation for Apple's Television 2.0 business expansion, with the advent of video capability and the sale of video programming on iTunes. As our report details, Apple's forays into the Television 2.0 arena have produced remarkable results to date, and promise to generate for Apple as much, and in all probability far more, revenue than Apple's successful iTunes digital music business.
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- Introduction and Executive Summary
- I. Short History of Apple Computer
- II. Apple’s Basic Business and Financial Performance
- III. Apple’s Product Lines
- A. Hardware
- 1. PowerMac
- 2. Xserve and Xserve RAID Storage System
- 3. MacMini
- 4. PowerBook
- 5. iBook
- B. Software Products and Computer Technologies
- 1. Operating System Software
- 2. Server Software and Server Solutions
- 3. Professional Application Software
- 4. Consumer, Education and Business Oriented Application Software
- C. Peripheral Products
- D. Internet Software and Services
- 1. Safari
- 2. QuickTime
- 3. .Mac
- E. Wireless Connectivity and Networking
- F. Music Products and Services
- 1. iTunes
- 2. iPod
- IV. Apple’s Growth Opportunities
- A. Retail Expansion
- B. International Expansion
- V. Apple’s Competition and Challenges
- A. Competition
- B. Challenges
- 1. Conflicts with the Record Companies
- 2. Holding on to Its Proprietary Technology
- VI. Apple’s Television 2.0 Forays
- A. iPod Videos Shake Up Hollywood
- B. iTunes Video Store Performance
- C. Trademark Filings Hint at Further Video Ambitions
- VII. Apple’s Television 2.0 Growth Prospects
- Appendix - Resources for More Information on Apple Computer Inc
- About the Author
- About Emerging Media Dynamics
- List of Tables
- Table 1 - O/S Market Shares, December 2005
- Table 2 - iTune Video Sales and Revenue Estimates
- Table 3 - iTunes Video Sales Projections, Q1 06 to Q 408
- Table 4 - iTunes Video Sales Revenue Projections, Annual Basis
- List of Figures
- Figure 1 - Apple Total Revenue, Q1 03 to Q1 06
- Figure 2 - Apple Net Income, Q1 03 to Q4 05
- Figure 3 - Apple Hardware (CPU) Product Shipments, Q1 03 to Q1 06
- Figure 4 - Apple Revenue for Computers, Desktop v. Portable, Q1 03 to Q1 06
- Figure 5 - Apple Peripheral Revenues, Q1 03 to Q1 06
- Figure 6 - Revenues from iTunes, iPod Accessories. Q1 04 to Q1 06
- Figure 7 - iPod Unit Shipments, Q3 03 to Q1 06
- Figure 8 - iPod Sales Revenue, Q3 03 to Q1 06
- Figure 9 - Apple Retail Store Revenue, Q1 03 to Q1 06
- Figure 10 - Apple Hardware (CPU) Shipments, By Region Q1 03 to Q1 06
- Figure 11 - Apple Revenues by Region, Q1 03 to Q1 06
- Figure 12 - Total iTunes Video Sales Projections, Q106 to Q408
- Figure 13 - iTunes Video Sales Revenue Projections, Q106 to Q408
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