New Perspectives On International EntrepreneurshipEmerald Group Publishing LimitedSeptember 22, 2006 117 Pages - SKU: ED1373596 |
Countries covered: Global
Purpose - The importance of networks in the internationalisation of entrepreneurial firms is widely accepted. However, while the literature tends to focus on the existing networks of firms, there is growing evidence that many rapid internationalisers have to build new networks. This cross-national study investigates the networks of internationalising entrepreneurial firms in Australia, Canada, Ireland and New Zealand. Design/methodology/approach - A multi-stage approach and mixed methods were employed. Online sources were used to gather information on 218 internationalising small firms, then an e-mail instrument was administered to verify data and address information gaps, resulting in 143 usable responses (66 per cent) evenly distributed across locations. A representative sub-sample of 53 firms was selected for further in-depth investigation via face-to-face interviews with CEOs. Findings - A high proportion of firms (25 per cent) actively used existing networks to develop their knowledge of international markets and improve their international competitiveness. However, an even larger number (34 per cent) had to build new networks because of the advanced nature of their offering. In-depth interviews provided rich insights into the nature and scope of the firms’ network development activities. Research limitations/implications - While the sample size is relatively small, the findings are consistent across locations. They suggest that further investigation of network building activities among internationalising entrepreneurial firms is required. Practical implications - The results have implications on firm strategy, in terms of the strategic nature of network building and the need for systematic approaches. They also are pertinent to public policy in support of internationalisation. In particular, there is a need for support agencies to shift their focus fromproviding objective knowledge to supporting experiential learning and network development. Originality/value - The linkage of extant network approaches to the emerging knowledge-based view (KBV) of internationalisation enhances and advances both perspectives. |
More Global Marketing Reports
2012 Global Diagnostic Imaging Companies Marketing Tactics by
Venture Planning Group
For each company, the analysis presents: The U.S. and international sales force size in major geographic regions. Selling options, including rental plans, leasing and others. Promotional tactics, e.g., ...
Top 100 Marketing Agencies (Global) by
Plimsoll Publishing Ltd.
This report is an in-depth financial evaluation of the GlobalMarketing Agencies. Using the unique Plimsoll method of analysis, each of the top 100 companies included ...
Global Pharmaceutical Survey 2012–2013: Market Trends, Marketing Spend and Sales Strategies in the Global Pharmaceutical Industry by
iCD Research
Synopsis
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading pharmaceutical industry executives. The opinions and ...
2012 Worldwide Marketing Research & Public Opinion Polling Industry-Industry & Market Report by
Barnes Reports
The Marketing Research & Public Opinion Polling Industry-Industry & Market Report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. ...
Mobile Advertising and Marketing, 5th Edition by
Berg Insight
Mobile Advertising and Marketing is the fifth consecutive report
analysing the rise of mobile advertising on the global market.
This strategic research report from Berg ...
See all reports like this >>
Related Markets
Marketing Reports
- 2012 CMO Tech Marketing Barometer Study: Trends, Forecast, and Essential Guidance for Tech Marketing Executives
- 2012 CMO Tech Marketing Barometer Study: Trends, Forecast, and Essential Guidance for Tech Marketing Executives
- Top 100 Marketing Agencies (Global)
- Mobile Advertising and Marketing, 5th Edition
- Marketing Investment Planner 2012: Benchmarks, Key Performance Indicators, and CMO Priorities