Guest Editorial
Pathways less traveled to value creation: interaction, dialogue and knowledge generation --David Ballantyne
The relationship marketing process: communication, interaction, dialogue, value --Christian Grönroos
Dialogue and its role in the development of relationship specific knowledge -- David Ballantyne
Competitive advantage, knowledge and relationship marketing: where, what and how? -- Nikolaos Tzokas; Michael Saren
Return on relationships (ROR): the value of relationship marketing and CRM in business-to-business contexts -- Evert Gummesson
Future directions in marketing knowledge: a panoramic perspective from Hollywood -- A "Bruce" Smithee; Tommy Lee
