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New Paths to Thick Descriptions: innovativeness in data collection and interpretation

Emerald Group Publishing Limited
April 15, 2005
112 Pages - SKU: ED1103933

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New Paths to Thick Descriptions: innovativeness in data collection and interpretation

The papers in this e-book focus on data collection and whilst none can claim to be completely new, all challenge our usual reliance on focus groups or depth interviews and challenge us to think more creatively of how we might get closer to the actual lived experience of consumers and consumption.

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