"The importance of marketing", Richard C Leventhal
"Selling to China's rich and not so rich: Need to go beyond the luxury market"
"Du Pont and the art of not coming unstuck: Lessons learned from a customer-centric approach to business"
"eBay - if you can't beat it, join it: Online giant goes on creating marketplaces"
"Levi's adaptable standards: Knowing where and when one size fits all"
"Securing customer loyalty: Is advocacy the way forward?"
"McDonald's are "lovin' it": Preserving the brand online"
"B&Q's moves to target female customers: Beyond boys' toys"
"What's in a name?: Branding: what it means to you and your customer"
"International marketing research: The importance of being complex", Matthew J Robson
