Latin America, Entrepreneurship, Marketing, Advertising, Purchasing Behaviour, International


June 1, 2012
116 Pages - SKU: ED4857135
License type:
Countries covered: South America

Latin America, Entrepreneurship, Marketing, Advertising, Purchasing Behaviour, International

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The idea for this ebook arose from the fact that while the body of research on international marketing focused on emerging markets is growing, the attention paid to the Latin American context so far has been very limited



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