Journal of Fashion Marketing and Management: Challenges and opportunites for the clothing industry in Eastern and Southern Europe
Emerald Group Publishing Limited
September 3, 2007 168 Pages - SKU: ED1578222
|
|
|
Dramatic change is transpiring in both the production and marketing arenas of the global apparel industry. Struggling to survive in an increasingly competitive world marketplace, many clothing exporters are seeking new market frontiers. The articles in this e-book shed light on recent developments in the clothing industry in Eastern and Southern Europe. The contributions explore a wide territory, covering both production and trade-related changes in the region, as well as market-level characteristics and dynamics.
|
- Internal key factors in export performance: a comparative analysis in the Italian and Spanish textile-clothing sector (part 1) by Rossano Eusebio, Joan Llonch Andreu and M. Pilar Lo´ pez Belbeze
- Management perception and marketing strategy in export performance: a comparative analysis in Italian and Spanish textile-clothing sector (part 2) by Rossano Eusebio, Joan Llonch Andreu and M. Pilar Lo´ pez Belbeze
- Fashion marketing to women in Kazakhstan by Patrick Low and Ina Freeman
- Central and Eastern European countries and North Africa: the emerging clothing supplying countries to the EU by Man-chong Wong and Kin-fan Au
- Consumer behaviour and preferences regarding children’s clothing in Turkey by Mehmet Haluk Ko¨ ksal
- Analysis of comparative advantage in the textile complex: a study of Eastern European and former Soviet Union nations by Peter Kilduff and Ting Chi
- Making sense of the market: an exploration of apparel consumption practices of the Russian Consumer by Elena Karpova, Nancy Nelson-Hodges and William Tullar
- Clothing’s big bang: the impact of the end of the ATC on developing country clothing suppliers by Louise Curran
- The role of focal suppliers in strategic networks for internationalisation: perspectives from small and medium-sized Italian and Thai silk suppliers by Rhona E.
Johnsen
- An exploratory study on the reasons for purchasing imported high fashion apparels: the case of Greece by Irene Kamenidou, John Mylonakis and Konstantina Nikolouli
Share this report
Other tasks Related Markets Apparel Reports Free Alert Me service Receive bi-weekly email alerts on new market research Sign Up Today!
|
