Innovation In Services: Origins And Manifestations


September 16, 2011
108 Pages - SKU: ED6806497
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Contents
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Feature articles
NGO transformation: institutional entrepreneurship in Indian microfinance
Sushanta Sarma
Has marketing come full circle? Demarketing for sustainability
Kamaljit Sodhi
Do SMEs need to strategize?
Govinda Sharma
Nissan: go-global strategy
Deepika Jindal, Chandan Jee and Rajiv R. Thakur
Take-off of online marketing: casting the next generation strategies
Amalesh Sharma
Scope for fair trade and social entrepreneurship in India
Vivekanand B. Khanapuri and Mayank R. Khandelwal
 
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