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This e-book contains a series of articles on marketing and the latest innovative methods that companies are using to reach new markets, specifically geographical new markets, such as China and Japan. This e-book includes contributions from authors from Deloitte, and Lippincott Mercer.
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- Turn to your customers to solve flat sales and customer churn by Shelley F. Hall
- Leveraging emerging markets for commercial success by Gary Coleman
- Successful innovations from an established company by Tauno Keka¨ le and Sari
Kola-Nystro¨ m
- Strategy making: what have we learned about forecasting the future? by Paul Raspin and
Siri Terjesen
- An approach to mastering the marketing mix by Michael D’Esopo and Eric Almquist
- Corporate strategic marketing: a new task for top management by Petri Parvinen, Henrikki
Tikkanen and Jaakko Aspara
- Creating a competitive edge: the value of cross-industry knowledge by Mona Pearl
- Strategy implications of business culture differences between Japan and China by Xinjian
Li and Martin Putterill
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