Title	Published	Price
Journal of Fashion Marketing and Management: Challenges and opportunites for the clothing industry in Eastern and Southern Europe By: Emerald Group Publishing Limited ... in this e-book shed light on recent developments in the clothing industry in Eastern and Southern Europe. The contributions explore a wide territory, covering both production and trade-related changes in the region, as well as ... \| more... Search inside this report	9/3/2007	$199.00
Journal of Business and Industrial Marketing: Business-to-business marketing practices in China By: Emerald Group Publishing Limited ... researchers and practitioners, we believe that the papers in this issue make valuable contributions toward, and provide substantive insights into successful business marketing practices in China. The articles that have contributed to this issue have ... \| more... Search inside this report	4/20/2007	$199.00
Journal of Business and Industrial Marketing: Challenging business relationships By: Emerald Group Publishing Limited ... found that there are still many “white spots” on the relationship map. Therefore the purpose of this special issue is to shed some additional light on business relationships. The first paper, by Michael Cunningham makes ... \| more... Search inside this report	4/20/2007	$199.00
European Journal of Marketing: The marketing challenges within the enlarged single European Market By: Emerald Group Publishing Limited ... Europe is about to absorb the second wave of eastward enlargement and that will pose new challenges. This e-book is the culmination of the efforts and contributions of many authors and reviewers who are passionate ... \| more... Search inside this report	4/13/2007	$199.00
Qualitative Market Research: Developments in human observation methodologies By: Emerald Group Publishing Limited ... observational research. To the editors, observational research is any research which collects empirical data not by questioning respondents, but by observing behavior and/or other forms of activity. In keeping with this, the papers which make ... \| more... Search inside this report	4/13/2007	$199.00
Business Strategy Series: Focus on markets and marketing By: Emerald Group Publishing Limited ... on marketing and the latest innovative methods that companies are using to reach new markets, specifically geographical new markets, such as China and Japan. This e-book includes contributions from authors from Deloitte, and Lippincott Mercer. \| more... Search inside this report	1/5/2007	$199.00
Consumer Empowerment By: Emerald Group Publishing Limited ... own choices through demonstrating their needs, wants and demands in their decision-making with other individuals or organisational bodies in the marketplace." Through this e-book, which has received contributions from Australia, Canada, Italy, Portugal, UK and ... \| more... Search inside this report	9/29/2006	$199.00
Issues and Advances In International Marketing Research By: Emerald Group Publishing Limited ... dynamics and global competitive pressures create new challenges for researchers and companies and call for a diversification of research methods. International marketing research is challenged because the process of globalisation represents a powerful external trigger ... \| more... Search inside this report	9/22/2006	$199.00
New Perspectives On International Entrepreneurship By: Emerald Group Publishing Limited ... constructs. The central aim of this e-book is to add to the body of work that has contributed to internationalisation and entrepreneurial activity that crosses national borders. The strategy employed was to adopt a wide ... \| more... Search inside this report	9/22/2006	$199.00
Marketing to China in China and from China By: Emerald Group Publishing Limited ... in Europe and North America, and analyse the opinions about effectiveness underpinning educators’ choices among available options. Design/methodology/approach - E-mail questionnaires distributed to a sampling frame extracted from the worldwide directory of the Academy of ... \| more... Search inside this report	8/11/2006	$199.00
Fast Fashion By: Emerald Group Publishing Limited ... George at Asda. This e-book examines the emergence of the fast fashion strategy both in terms of the supply chain issues and its impact on the wider fashion industry. Purpose - The phenomenon of fast ... \| more... Search inside this report	7/21/2006	$199.00
Marketing Education: Constructing The Future By: Emerald Group Publishing Limited ... be, played by marketing education? What is the knowledge base a marketer might be expected to have? How might students be equipped to develop a career in marketing? What should the balance be between skills ... \| more... Search inside this report	5/19/2006	$199.00
Relationship Theory and Business Markets By: Emerald Group Publishing Limited ... managing. The perception of these issues led the pioneers to challenge established, mostly transaction based theories on the market and marketing. Early contributors, such as Arndt, perceived relationships as attempts to domesticate the market. Currently ... \| more... Search inside this report	4/21/2006	$199.00
Consumption, Culture and Consumer Life-choices in Australia By: Emerald Group Publishing Limited ... consumer culture and consumption in the Australian setting. Purpose - The purpose of this paper is to delve into the nature of ethnography to evaluate its potential as an applied qualitative research method in commercial ... \| more... Search inside this report	4/14/2006	$199.00
Reflections On Business-to-Business Marketing In The Twenty-first Century By: Emerald Group Publishing Limited ... In this e-book of the European Journal of Marketing, we attempt, through our selection of papers, to critically review the latest developments in business-to-business and international research and their contribution to knowledge. We believe that ... \| more... Search inside this report	4/14/2006	$199.00
Corporate Marketing: Insights and Integration Drawn From Corporate Branding Corporate Identity Corporate Communication and Visual Identification By: Emerald Group Publishing Limited ... of this e-book was to provide a platform whereby integrative approaches in corporate marketing research and scholarship can be highlighted. The majority of articles in this e-book focus on important concepts of corporate marketing and ... \| more... Search inside this report	4/8/2006	$199.00
Pharmaceutical Marketing By: Emerald Group Publishing Limited ... of drugs over the Internet, pharmaceutical companies’ marketing policies, and the marketing of herbal products, which are not regulated by the United States Food and Drug Administration (FDA). Hopefully, this e-book will provide many new ... \| more... Search inside this report	11/11/2005	$199.00
Ethics and International Marketing: Research Background and Challenges By: Emerald Group Publishing Limited ... reviewers who are passionate supporters of the overwhelming need for international marketing ethics. All papers included in the e-book have been subjected to a rigorous review process by internationally renowned experts in the field. Purpose ... \| more... Search inside this report	9/30/2005	$199.00
Demographic Change And The Fashion Market By: Emerald Group Publishing Limited ... and its influence on purchasing behaviour. Purpose - The purpose of this is study is to identify sources of demand growth for apparel in the US based on consumer demographic profiles, regions, and product characteristics. ... \| more... Search inside this report	9/23/2005	$199.00
Doing Business In A Digital World By: Emerald Group Publishing Limited ... Roger J. Calantone and Robert E. Spekman. The first group of articles deals with utilization of information technology by firms as both a marketing tool and a means to manage supply chains effectively. The second ... \| more... Search inside this report	6/24/2005	$199.00
Cultural Perspectives On Services Marketing By: Emerald Group Publishing Limited ... - The research seeks to extend the notions of utilitarian and hedonic value to account for outcomes of consumer service encounters. Design/methodology/approach - The research question is examined using a sample of Korean restaurant consumers ... \| more... Search inside this report	6/3/2005	$199.00
Marketing By: Emerald Group Publishing Limited ... a more effective integration of all activities that may impact customer value, which in turn affects both return-on-investment and profitability. This e-book takes a look at how blue chip organizations have implemented differing, yet effective ... \| more... Search inside this report	4/29/2005	$199.00
New Paths to Thick Descriptions: innovativeness in data collection and interpretation By: Emerald Group Publishing Limited ... completely new, all challenge our usual reliance on focus groups or depth interviews and challenge us to think more creatively of how we might get closer to the actual lived experience of consumers and consumption. \| more... Search inside this report	4/15/2005	$199.00
The State of Research in Marketing By: Emerald Group Publishing Limited ... and Dale Littler. A number of the UK authors are key people with regard to the UK Academy of Marketing. The e-book looks at positive and negative aspects of the current status of marketing research \| more... Search inside this report	4/15/2005	$199.00
Product Portfolio Management and Corporate Performance in the Banking Sector By: Emerald Group Publishing Limited ... researchers in the field. There is still much to be learned about how product lines developed by banks and other financial institution can simultaneously serve both the customers’ and the bank’s needs in an efficient ... \| more... Search inside this report	2/11/2005	$199.00
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