This report provides a unique and comprehensive analysis of the company Global, Regional & National Tobacco Players: Taiwan Tobacco & Liquor Corporation (TTLC), including the corporate profile, organisation structure, financial data, and competitive positioning. The analysis also details the organisation's history, merger and acquisition activity, licensing agreements, brand portfolio, as well as an assessment of competitive performance, strengths and weaknesses and current and future strategies.
Taiwan Tobacco & Liquor Corporation (TTLC) was until 2010 the largest supplier of cigarettes in Taiwan, although its sizeable lead has been gradually eroded, particularly by JTI which now leads the local market. The TTLC ranks a close second, 5.7% points behind. For most of the last decade the overall market has remained flat, but higher health surcharges in 2009 led to a sharp growth in smuggled products to the detriment of the overall market (as measured by official data) and the TTLC. This is likely to be a factor for the foreseeable future.