Cigars & Cigarillos Italy offers the very latest sector-by-sector analysis, providing an objective evaluation of the marketplace, including analysis of industry structure, product innovation, market and brand shares, taxation and legislation and forecasts to 2021. Comprehensive analytical interpretation of survey results highlights key issues and emergent trends currently shaping market developments.
Cigars and cigarillos is the smallest sector of the Italian tobacco products market, accounting for 1.2% of total tonnage in 2012, but up from 0.5% in 1990. The sector has seen steady expansion in recent years with consistent growth since 2005 to 503.2 million pieces in 2012. Cigarillos are not as dominant in this market as they are in many other countries, accounting for two-thirds of sector sales. The market is led by MS Toscano which acquired BAT's Italian cigar business in 2006. The company operates only in the cigar sector where it has an 88.7% share, having withdrawn from cigarillos in 2012.