World Cigarettes Guatemala focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in Guatemala, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.
In October 2012 PMI closed its factory in Guatemala which formerly was the hub of its production for this region, citing the growth in contraband as the reason for this decision. Non-duty paid sales have grown from accounting for 8% of overall consumption in 2009 to 15.9% in 2012. Tacasa (PMI) leads the market with 70.6% in 2012 although this has been declining as a result of the success of contraband PMI brands, this benefiting BAT. Estimates for 2013 suggest BAT gained 7.5% points share while Tacasa lost the same amount.