World Cigarettes El Salvador focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in El Salvador, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.
El Salvador is a small market for cigarettes which are all imported, either from Guatemala (PMI) or Honduras (BAT). These two companies dominate sales in this 1.1 billion piece market, with other manufacturers taking only 0.5%. The market has declined by almost 30% since 1990 although forecasts to 2022 suggest some growth in both absolute and per capita volumes: +5% and +2.7% respectively.