World Cigarettes Egypt focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in Egypt, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.
The 77 billion piece Egyptian cigarette market has almost doubled since 1990 although since 2008 it has entered a period of decline. Here, again, the reason is sharply rising prices which have raised the profile of contraband to the extent that it accounted for almost 20% of overall sales in the year to March 2012.
The market remains dominated by Eastern Company's own brands which, although they have lost share over the long term, have recently gained share to take 73% of the market in 2012. PMI took 16% and BAT 8.9%; both company's brands are made under licence by Eastern.