World Cigarettes China focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in China, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2021.
The Chinese cigarette market continues to show consistent growth and has expanded by 47% since 2000 to 2.47 billion pieces in 2012. Despite its attractiveness to the global multinationals, this huge and buoyant market remains dominated by Chinese-manufactured cigarettes with the multinationals capturing just 1% of the market and imports just 0.2%. Smoking prevalence remains quite high: 52.9% of men smoke but only 2.4% of women, with prevalence among male groups in farming, engineering and the service sector reportedly as high as 70%. Market growth is expected to continue over the next 10 years by which time consumption will exceed 3,050 billion pieces, equivalent to 2,205 pieces per capita: very high by international standards.