Baby Food Venezuela examines the trends in the baby food market for 2005-2011, with forecasts to 2017. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.
The market for baby food in Venezuela is relatively well established, with consumer attitudes towards commercially prepared baby foods positive and consumption levels, at 88.2kg per capita in 2011, very high for the region. Over the last few years, however, the market has been affected by a number of factors. In 2002/03 and again in 2009/10, the economy performed badly, leading to lower sales of many products, including baby food. Although the economy boomed after 2003 and also recovered in 2011, demand for baby food has been affected by very high price inflation and shortages of supply since 2007. This in turn has led to black market trade, and difficulties in quantifying sales, particularly when channelled through the state-run Mercal outlets, where products sell at prices well below those in commercial outlets.