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| Women a minority?
Hardly. The 156 million women in the United States constitute 51% of the population, spending more than $4 trillion annually. Women outnumber men in the workforce and on college campuses. Women are the acknowledged decision makers and shoppers in most households. Nearly eight in 10 say that their opinion determines their families' financial decisions. And more than half are the primary person responsible for paying household bills. Despite all that, women are still often considered secondary to men in advertising messages, income, product design considerations, and services. All About Women Consumers delves into women's mindsets to track their shopping behavior, insights, and media usage. You'll use the statistics, analysis, and advertising and promotion case studies to get ahead of the trends and create more impactful marketing messages. Use All About Women Consumers to.
"Some companies do a better job than others in listening to their requests. In general, women point to grocery stores, hotel operators, and cell phone companies as doing an effective job of addressing their needs. They say fast food chains, apparel brands, and beauty companies need to do a better job." Give everyone in your company access to this report through a Multi-User PDF. A Multi-User PDF can be shared with every employee at your company in all locations (it may not be distributed outside of your company, or through membership organizations |
Related Markets
- Advertising & Marketing
- Advertising
- Gender
- Women
- Lifestyle & Economics
- Lifestyle
- Product Consumption
- Consumer Goods
- Retailing
- Consumer Loyalty
