| Find out how tweens, teens, and young adults interact with social media, and what brands are doing to intercept their fragmented attention.
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- Executive Summary
- Introduction
- Part I: Who Uses Social Media?
- Teens, Tweens Increasingly Creating Their Own Brands
- Social Networks In Flux: Demographics Shift, Marketing Applications Continually Evolving
- Tweens Search For YouTube
- Exhibit 1.1: Top Search Terms Among Tweens, Feb-June 2009
- Teens Online, And Connected
- Teens Regularly Refresh Site Links
- Exhibit 1.2: Frequency Teens Visit Select Websites, Per Day
- Virtual Worlds Must Be Fun
- Teens Spend Four Hours A Day On Social Sites
- Exhibit 1.3: Adoption Rates Of Social Networking Sites
- How Teens' Online Activities Differ From Their Parents' Assumptions
- Exhibit 1.4: Things Teens Have Done Online Versus What Their Parents Think They Have Done
- Twitter Still Emerging With Gen Y
- Twitter Still Not As Popular As Social Sites
- Exhibit 1.5: Reasons Twitter Members 18 And Over Access The Site, 2009
- Exhibit 1.6: Why Users Are Motivated To Visit Twitter, 2009
- Twitter Users Are Active Music Consumers
- Exhibit 1.7: Music Consumption Of Twitter Users Vs. Non-Twitter Users, 2009
- Part 2: How Brands, Marketers Are Using Social Media
- Youth Marketers Need To Respect Boundaries, Combine Offline/Online Elements, And Venture Out To The Edge
- Marketeres Turn To Web 2.0 Tactics To Woo Young Women; But Not All Technology Is A Draw For Female Consumers
- Social Media Proclaims Love For Foxís 'Beth Cooper'
- MySpace Still In Fashion For Uniís 'Bruno'
- Growing Properties Across Multiple Media Platforms Enables Licensors To Broaden Their Reach
- Fox Feeds Tweets Into 'Dollhouse' Banner Ads
- Mike And Ike Back Jordin Sparks, Fight Childhood Cancer
- Brands Re-Evaluate Virtual Worlds As They Shift Expectations And Redefine Metrics For Success
- Part 3: Select Youth-Skewing Brands And Their Socail Media Links, Or Lack Thereof
- Exhibit 3.1: Brands And Their Social Media Links, 2009
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