Tween Sensibility, Spending & Influence

In Tween Sensibility, Spending And Influence, you'll discover how much tweens get for spending money, where it comes from and what they spend it on. You'll learn how much they get as gifts, when parents think their tweens should start working "odd jobs," and how kids budget their money.

This fast-reading 37-page executive briefing:

• Immerses you in the tween lifestyle so you can develop advertising and marketing campaigns that take advantage of their media habits, play patterns, and even the key factors that ensure they are engaged at school.
• Demonstrates the importance of targeting your marketing to both child and parent -- and why when targeting tweens you should never portray parents as villains.
• Delivers the data you need about how much time tweens spend watching online video, their perceptions of online ads, and how they use search engines and smartphones.
• Shows you what annoys tweens and how their beliefs and values are reflected in what they do and spend.