| Understand the buying habits and attitudes of today's teens who wield more than $200 billion in purchasing power.
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- EXECUTIVE SUMMARY
- PART 1: WHO ARE TODAY'S TEENAGERS AND HOW DO THEY SPEND THEIR TIME?
- Profiles Of Today's Teenager
- Exhibit 1.1: Demographic Characteristics Of 10-17-Year-Olds, By Race/Ethnicity, 2006-2008
- Exhibit 1.2: Whom Teens Live With, By Race/Ethnicity
- Exhibit 1.3: Daily Media Use, By Age, In Minutes, Hours, 2009
- Exhibit 1.4: Daily Activities, 15-19-Year-Olds, In Hours, Minutes
- Profile of Youth Of Emerging Majorities: Hispanic And Latino Populations Growing Fastest
- Overbooked? Teens Have Plenty Of Free Time
- Exhibit 1.5: Afterschool Activities Occupying Teens During The Past Month
- Majority Of 15-Year-Olds Believe They Have Unique "Spark," And Work To Develop It
- Exhibit 1.6: Special Talent, Skill That 15-Year-Olds Believe They Possess, By Race/Ethnicity
- Exhibit 1.7: Awareness And Frequency Of Visits During The Past Three Months For 15-Year-Olds
- MTV: Teens Think Life Ends At 30
- Technology, Caffeine Impacts Teen School Life
- Exhibit 1.8: Activities Teens Engage In After 9 p.m.
- Demographics Of Social Networking Sites
- Exhibit 1.9: How Teens, Adults Use Social Networking Sites
- Exhibit 1.10: How Easy Teens And Adults Say It Is To Locate A Person's Real Identity From A Social Networking Profile
- Exhibit 1.11: Generational Differences Among Online Users, By Age
- Exhibit 1.12: Demographics Of Teen Cell Phone Owners
- Exhibit 1.13: Ownership Of Portable Gaming Devices And Cell Phones, By Age
- Teens Still Use MySpace, Facebook, But What's LinkedIn?
- Exhibit 1.14: Adoption Rates Of Social Networking Sites
- How Teens' Online Activities Differ From Their Parents' Assumptions
- Exhibit 1.15: Teens' Daily Social Activities
- Exhibit 1.16: Things Teens Have Done Online Versus What Their Parents Think They Have Done
- Teens Want Superpower Phones
- Exhibit 1.17: Functions Teens Would Use "All The Time" If Offered On Cell Phone
- Teen Mobile Web Audience Jumps
- Exhibit 1.18: Top Teen Mobile Phone Activities, 2009
- Social Network Ads Not Relevant To Youth
- Teens Aren't That Into Watching TV Online
- Exhibit 1.19: Teen Online Viewing Habits During A Typical Week
- Teen Boys Prefer User-Generated Clips, Teen Girls Like To Watch Music Videos Online
- Exhibit 1.20: Viewers Who Watch Video Content Online Via A Computer During The Week, By Age Group, Gender
- Music Videos, Comedy Are Popular Mobile Video Content For Teens
- Exhibit 1.21: Most Popular Genres Of Mobile Video Content Among 13-17 Year Olds, 1st Quarter 2009
- Virtual Worlds Must Be Fun, Say Teens
- What Teens Do At The Mall
- Exhibit 1.22: What Teens Have Purchased At The Mall During The Past Three Months, By Gender
- Teens Still Attending Live Events, With Concerts Top Destination
- Exhibit 1.23: Types Of Live Events Teens Like To Attend, By Gender
- What Is Currently Cool To Teens
- Teens Say Sports Brands Are Losing Their Cools
- Exhibit 1.24: How Teens Feel About Brands, U.S. Vs. Globally
- PART 2: WHERE TEENS GET THEIR MONEY AND HOW THEY SPEND IT
- A Closer Look At How The Economy Is Changing Teen Purchasing Habits
- Exhibit 2.1: Where Teens Get Their Money, 2009
- Exhibit 2.2: How Much Money They Receive Each Week, 2009
- Exhibit 2.3: Items Teens Have Purchased Over The Past Week, 2009
- Teens Use Their Own Money For In-Person Transactions, Parents' For Online Buys
- Exhibit 2.4: In-Person Payment Method Used By Teens, 2009
- Exhibit 2.5: Online Payment Method Used By Teens, 2009
- Exhibit 2.6: How Teens Use Their Money, 2009
- A Little Help From Their Friends: How Value-Driven Teens Get What They Want
- Exhibit 2.7: Ways Teens Have Changed Spending Due To The Economy, 2009
- Teens Shop Mass Merchants For Apparel In Price Conscious Era
- Teens Follow News, Opt For Better Deal During Recession
- Exhibit 2.8: Amenities Teens Are Loathe To Give Up In Light Of The Recession
- Teens Buy Tech Toys When Their Wallets Allow
- Exhibit 2.9: Tech Gadgets Owned By Teens
- Teens Keep At It, Calling And Texting: Mom And Dad Keep At It, Paying The Bill
- Exhibit 2.10: Who Pays The Cell Phone Bill?
- Teens Plan To Buy New Cell Phones, But Stick With Current Wireless Providers
- Exhibit 2.11: Cell Phone Offers Most Appealing To Teens
- Teens Still Prefer To Pirate, Not Pay For Tunes
- Exhibit 2.12: How Much Teens Are Willing To Pay For An MP3 Player
- Skin Care, Make-Up, Hair Still Attracting Teen Girl's Spending Dollars
- Teens Learn Money Matters From Parents
- PART 3: HOW BRANDS EARN TEEN INFLUENCE AND DOLLARS
- TV Spots Best, Most Effective Way Apparel Brands Can Reach Teens
- Exhibit 3.1: How Teens Want Apparel Brands To Communicate With Them
- Exhibit 3.2: What Teens Like In Health, Beauty Advertisements, By Gender
- Most Effective Video Ad Consists Of Short Starter Ad, Transparent Push In The Middle Of Clip
- Throw Away The Playbook: How Youth Marketers Need To Rethink The Digital Revolution And Return To The Basics
- Exhibit 3.3: Product Categories With The Most Memorable TV Advertisements, According To Teens
- Youth Marketers Need To Respect Boundaries, Combine Offline/Online Elements,And Venture Out To The Edge
- Candy Brands Rely On Licensing, Tie-Ins, Point-Of-Purchase Displays To Build Teen Awareness
- Teens Receptive To Sports Stadiums
- Exhibit 3.4: Advertising Teens Enjoy Seeing At Sporting Events, By Gender
- Teen Vogue Expands Brand With Pop-Up For Prom Season
- Marketers See Potential And Opportunity In Reaching Teens Via Public Libraries
- Stack Media Finds Brands Want Partnerships, Not Ad Buys
- Warner Bros. Promotes Watchman Movie Via Web Video Series
- Clearasil Teams With Alloy For Digital Ad Campaign
- In Teen Book Publishing, A Stronger Focus On Reader Interactivity, With Internet Marketing Ascendant
- Marketing A Message: Making It Cool To Say No To Drugs
- Cheez Doodles Refreshes Brand
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