69-page analysis of the $17.5 billion worldwide sports-licensing business.
The 2010 Licensing Letter Sports Licensing Report, by Licensing Letter Executive Editor Emily Scardino, provides quick-reference rundowns of the teams in each league; licensees lists, including contact information; attendance data; media profiles; marketing strategy; and retail sales data. You'll have all the hard numbers and contacts you need whether you are a long-time player, or a rookie first breaking into the big leagues.
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- EXECUTIVE SUMMARY
- PART I: DOMESTIC & GLOBAL SPORTS LICENSING TRENDS
- Domestic Sports Licensing Trends
- Sports In Context
- Exhibit 1.1: Retail Sales Of Licensed Merchandise, By Property Type, U.S. & Canada, 2009
- Exhibit 1.2: Average Royalty Rate For Licensed Merchandise Based On Sports Properties vs. Average For All Properties, U.S. & Canada, 2000-2009
- Exhibit 1.3: Retail Sales Of Licensed Merchandise Based On Sports Properties, U.S. & Canada, 2008-2009
- Defining The Sports Licensing Sector
- Exhibit 1.4: Retail Sales Of Licensed Sports Merchandise, By Product Category, U.S. & Canada, 2009
- Spinning Emotion Into Merchandise
- Exhibit 1.5: Retail Sales Of Licensed Merchandise Based On Sports Properties, By League/Organization, U.S. & Canada, 2009
- Distribution
- Exhibit 1.6: Retail Sales Of Licensed Sports Merchandise, By Distribution Channel, U.S. & Canada, 2009
- Product Categories
- Exhibit 1.7: Retail Sales Of Licensed Sports Merchandise, By Product Category, U.S. & Canada, 2008-2009
- Multiple Rights
- Hot Markets
- Exhibit 1.8: Top 10 Sports Videogames, By Units Sold, 2009
- Exclusivity
- Extreme Sports
- Global Footprint
- Exhibit 1.9: Retail Sales Of Licensed Sports Merchandise, By Property Type, Worldwide, 2009
- Exhibit 1.10: Retail Sales Of Licensed Sports-Based Merchandise, Worldwide By Territory, 2009
- Soccer & The World Cup
- Olympics & Other Localized Sports Licensing
- PART II: SPORTS LEAGUES & ORGANIZATIONS
- Major League Baseball
- Exhibit 2.1: Retail Sales Of MLB-Licensed Merchandise, 1998-2009 & Projected 2010
- MLB Merchandise Manufacturers
- National Football League
- Exhibit 2.2: Retail Sales Of NFL-Licensed Merchandise, U.S. & Canada, 1998-2009 & Projected 2010
- Exhibit 2.3: Retail Sales Of Licensed Merchandise Based On NFL Properties, By Product Category, U.S. & Canada, 2009
- NFL Merchandise Manufacturers
- National Basketball Association
- Exhibit 2.4: Retail Sales Of NBA-Licensed Merchandise, U.S. & Canada, 1997-2009 & Projected 2010
- Exhibit 2.5: Retail Sales Of Licensed Merchandise Based On NBA Properties, By Product Category, U.S. & Canada, 2009
- NBA Merchandise Manufacturers
- National Hockey League
- Exhibit 2.6: Retail Sales Of NHL-Licensed Merchandise, U.S. & Canada, 1997-2009 & Projected 2010
- Exhibit 2.7: Retail Sales Of Licensed Merchandise Based On NHL Properties, By Product Category, U.S. & Canada, 2009
- Exhibit 2.8: Retail Sales Of Licensed Merchandise Based On NHL Properties, Worldwide, 2009
- NHL Merchandise Manufacturers
- NASCAR
- Exhibit 2.9: Retail Sales Of Licensed Merchandise Based On NASCAR Properties, By Distribution Channel, U.S. & Canada, 2009
- Exhibit 2.10: Retail Sales Of Licensed Merchandise Based On NASCAR Properties, By Product Category, U.S. & Canada, 2009
- NASCAR Merchandise Manufacturers
- Major League Soccer
- Exhibit 2.11: Retail Sales Of Licensed MLS Properties, By Product Category, U.S. & Canada, 2009
- Exhibit 2.12: Retail Sales Of Licensed MLS Properties, By Distribution Channel, U.S. & Canada, 2009
- MLS Merchandise Manufacturers
- PGA Tour
- Exhibit 2.11: Retail Sales Of Licensed PGA Properties, By Product Category, U.S. & Canada, 2009
- PGA Merchandise Manufacturers
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