Retail Pricing of Licensed vs. Nonlicensed MerchandiseEPM Communications IncAugust 1, 2009 8 Pages - SKU: RS2528772 |
| This report gives manufacturers of licensed products and owners of intellectual property proof of how valuable licensing is. And it demonstrates for retailers how licensed goods give them the added margins they so desperately need in this recession economy. Retail Pricing of Licensed Vs. Non-licensed Merchandise analyzes the price differentials for 338 pairs of comparable licensed and non-licensed items. The study includes merchandise offered at more than 30 retailers including Walmart, Target, Macy’s, Hallmark, Walgreens, and Toys “R” Us. Among the key findings:
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