Private Label Consumers: Brands They Know, How They Shop & Which Media Reach Them
EPM Communications Inc
November 1, 2009 88 Pages - SKU: RS2756535
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| For this exclusive report we asked 300 women to identify which of 46 fashion, food, and storewide brands (store-developed or licensed) are sold at Walmart, Target, Kohl’s, Sears/Kmart, JC Penney, Macy’s and 13 other retailers.
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- INTRODUCTION
- Identifying Brands And Their Retailer
- Exhibit: Most Important Factor That Influences A Shopper's Choice Whether Or Not To Buy A Brand, 2009
- Exhibit: Duration Brands Have Been Carried At Their Respective Retailers, Alphabetical By Brand, 2009
- Exhibit: Duration Brands Have Been Carried At Their Respective Retailers, By Retailer, 2009
- External Factors Affecting Brand Awareness
- Survey Methodology
- PART I: IDENTIFYING BRANDS AND THEIR RETAILERS APPAREL BRAND AWARENESS
- Exhibit: Apparel Brand Awareness Overall
- Exhibit: Women Who Know, Incorrectly Think They Know, And Are Unsure Where Private Label Brands Are Carried, In Descending Order Of Those Who Are Correct, 2009
- Exhibit: Women Who Know, Incorrectly Think They Know, And Are Unsure Where Private Label Brands Are Carried, In Descending Order Of Those Who Are Incorrect, 2009
- Exhibit: Women Who Know, Incorrectly Think They Know, And Are Unsure Where Private Label Brands Are Carried, In Descending Order Of Those Who Are Not Sure, 2009
- Exhibit: Women's Awareness Of Apparel Store Brands, By Age, 2009
- Exhibit: Women's Awareness Of Apparel Store Brands, By Income Level, 2009
- Exhibit: Women's Awareness Of Apparel Store Brands, By Marital Status, 2009
- Exhibit: Women's Awareness Of Apparel Store Brands, By The Presence Of Children In The Household, 2009
- FOOD BRAND AWARENESS
- The Name Game
- Exhibit: Women Who Know, Incorrectly Think They Know, And Are Unsure Where Private Label Food Brands Are Carried, 2009
- Exhibit: Women's Awareness of Private Label Food Brands, By Income Level, 2009
- Exhibit: Women's Awareness of Private Label Food Brands, By The Presence Of Children In The Household, 2009
- Exhibit:: Women's Awareness of Food Private Label Brands, By Age, 2009
- Exhibit: Women's Awareness of Private Label Food Brands, By Marital Status, 2009
- STOREWIDE BRAND AWARENESS
- Exhibit: Women Who Know, Incorrectly Think They Know, And Are Unsure Where Private Label Storewide Brands Are Carried, 2009
- Exhibit: Women's Awareness Of Storewide Brands, By Age, 2009
- Exhibit: Women's Awareness Of Storewide Brands, By Presence Of Children In The Household, 2009
- Exhibit: Women's Awareness Of Storewide Brands, By Income Level, 2009
- Exhibit: Women's Awareness Of Storewide Brands, By Marital Status, 2009
- PART II: EXTERNAL FACTORS AFFECTING BRAND AWARENESS FREQUENCY
- Exhibit: Awareness Of Wal-Mart Store Brands Based On Frequency Of Shopping Wal-Mart, 2009
- Exhibit: Awareness Of Target Store Brands Based On Frequency Of Shopping Target, 2009
- Exhibit: Awareness Of Kohl's Store Brands Based On Frequency Of Shopping Kohl's, 2009
- Exhibit: Awareness Of Sears Store Brands Based On Frequency Of Shopping Sears, 2009
- Exhibit: Awareness Of Kmart Store Brands Based On Frequency Of Shopping Kmart, 2009
- Exhibit: Awareness Of Macy's Store Brands Based On Frequency Of Shopping Macy's, 2009
- Exhibit: Awareness Of JC Penney Store Brands Based On Frequency Of Shopping JC Penney, 2009
- DESTINATION BRANDS
- Exclusive Brands
- Exhibit: Women Who Say A Brand's Presence At A Store Makes It A Destination For Them, By Age, 2009
- Exhibit: Women Who Say A Brand's Presence At A Store Makes It A Destination For Them, By Income, 2009
- Exhibit: Apparel Brand Awareness Among Women Who Say A Brand's Presence At A Store Makes It A Destination For Them, 2009
- Exhibit: Food Brand Awareness Among Women Who Say A Brand's Presence At A Store Makes It A Destination For Them, 2009
- Exhibit: Storewide Brand Awareness Among Women Who Say A Brandís Presence At A Store Makes It A Destination For Them, 2009
- Exhibit: How Brand Exclusivity Affects Women's Habits, Spending, And Store Recommendations, 2009
- Exhibit: Brand Exclusivity's Effect On Shopping Habits, By Shopper's Belief That Brands Make A Store A Destination, 2009
- Exhibit: How Brand Exclusivity Affects Shoppers' Habits, Spending, And Recommendations, By Age, 2009
- Exhibit: How Brand Exclusivity Affects Shoppers' Habits, Spending, And Recommendations, By Income, 2009
- Exhibit: How Brand Exclusivity Affects Shoppers' Habits, Spending, And Recommendations, By Marital Status, 2009
- Exhibit: How Brand Exclusivity Affects Shoppers' Habits, Spending, And Recommendations, By Presence Of Children In The Household
- MEDIA EFFECT ON AWARENESS
- Age Distinction
- Marital Status
- Income
- Retailer Recall
- Exhibit: Medium By Which Women First Learned About Private Label Apparel And Storewide Brands, 2009
- Exhibit: How Women First Learned About Apparel Brands, By Age, 2009
- Exhibit: How Women First Learned About Storewide Brands, By Age, 2009
- Exhibit: How Women First Learned About Apparel Brands, By Marital Status, 2009
- Exhibit: How Women First Learned About Storewide Brands, By Marital Status, 2009
- Exhibit: How Women First Learned About Apparel Brands, By Presence Of Children In Their Households, 2009
- Exhibit: How Women First Learned About Storewide Brands, By Presence Of Children In Their Households, 2009
- Exhibit: How Women First Learned About Apparel Brands, By Income Levels, 2009
- Exhibit: How Women First Learned About Storewide Brands, By Income Levels, 2009
- Exhibit: How Women First Learned About Brands Compared To Those Who Correctly Identified The Retailer Who Carries Apparel Private Label Brands, 2009
- Exhibit: How Women First Learned About Brands Compared To Those Who Correctly Identified The Retailer Who Carries Storewide Private Label Brands, 2009
- LICENSED VS. NON-LICENSED BRANDS
- Differences Among Retailers
- Exhibit: Women's Awareness Of Wal-Mart Private Label And Licensed Brands, 2009
- Exhibit: Women's Awareness Of Target Private Label And Licensed Brands, 2009
- Exhibit: Women's Awareness Of Macy's Private Label And Licensed Brands, 2009
- Exhibit: Women's Awareness Of Kohl's Private Label And Licensed Brands, 2009
- Exhibit: Women's Awareness Of Sears Private Label And Licensed Brands, 2009
- Exhibit: Women's Awareness Of JC Penney Private Label And Licensed Brands, 2009
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